The Pavlova Wrap Top & Skirt Pattern is now available on Etsy! If you missed the whirlwind pre-sale in December, you can head over now and place your order. We’ll be shipping Pavlova from our sewing rooms to yours from the last week of this month- and will keep you updated on the progress in the meantime!
Purchase your Pavlova pattern in the next week to be included in the color “sorting” for the 30 Minutes A Day Pavlova Sewalong!
In the early days of creating Cake, I had to decide whether to hire models to show off the pattern samples. For now, I’m not entirely comfortable working with models. I don’t think of Cake as “fashion,” I think of Cake as clothes worn by regular women in our daily lives, with a bit of fun and whimsy thrown in. Clothes for people, not clothes for fantasies.
As a part of the production process, I continuously make samples- to test proportions, to take photos for instruction drawings and tutorials, to test various seam finishes and fabric, and so I can show you all how the pattern looks made up. I don’t see a reason to keep multiple finished samples once they’re finished. I don’t need them. My thrifty soul wants those clothes to be worn.
Then I realized- sewing bloggers model. Sewing bloggers are regular people. Much more goes into taking good photos than standing still and smiling, and many sewing bloggers take amazing photos. Why not work with other talented entrepreneurs to take sample photos for Cake and help each other promote our work? Collabvertisement.
For Pavlova’s collabvertisement I spent some time emailing with Lauren, American Duchess, to choose fabrics that would be appropriate for her climate and lifestyle. We settled on gray wool windowpane suiting and a merino jersey that reminds me of creamy vanilla ice cream. Once I sent the samples (stitched with Hong Kong seams and a lace faced hem) to Lauren, she took a series of photos for Pavlova. It’s a cosy little winter blouse, and the skirt lends itself well to suiting fabric:
I love the photos Lauren took- she styles herself beautifully in modern clothes as well as those from 50 or even 200 years ago. She’s a chameleon. Thanks for the lovely shoot, Lauren! If you’d like to see all of Lauren’s photos from the shoot, check out the Wintry Pavlova Gallery on sewingcake.com.
I own one pair of Lauren’s shoes, and with the Gibson pre-sale now in full swing I think that very shortly I’ll own another!
Tomorrow we start a week long glam-samples giveaway! Red lips, pink lips, vegan and cruelty free lips!