The Tiramisu Dress, the first offering from Cake Patterns is completely finished! Finally! 1000 patterns are now waiting to be picked up at the printer!
Every new business has growing pains and logistics issues. I feel very strongly that while Cake Patterns is my sole responsibility, you all are my partners in creating this company. I would never, ever in a million years have tried to make something like Cake Patterns without your support and enthusiasm backing me up. It’s important to me to let you know what’s happening–
The original shipping date I quoted for the Tiramisu Dress was November 5. It is now November 15, and the delay has had me on a knife edge. I don’t like that! Everything is ready! I have cartons of tough shipping bags, a shipping account with Australia Post, and pre-order shipping labels already printed and sorted by region I even have a few long-suffering sewing buddies who are willing to come over for a “Tiramisu Shipping Bee” so we can get your patterns to you quickly. I want to turnaround the pre-orders like lightning.
When I was researching the production process several months ago and putting together my time and budget estimate, the printer (in Kansas, no one does this kind of work in Australia to my knowledge) quoted me their shipping carton size and weight. I priced the shipping and found a quick and reliable freight/customs method and ticked that box on my list of things to do.
Early this morning, the printer wrote me to let me know the patterns are complete, folded, packed and ready for shipping in 4 cartons. Four?! This quadrupled my projected freight cost, so it is more expensive to ship all the patterns here to Australia using my preferred option than it was to print them in the first place. This is a rookie mistake, one of those production problems I thought I worked and researched to eliminate.
Casting around for options, I turned to twitter and asked for help:
Leila from Three Dresses Project (she of Snow White dress and pattern alteration fame) and I have known each other for quite some time through blogging, twitter and chatty email goodness. I trust her and value her judgement and abilities. She immediately wrote to offer her assistance. In order to ship the patterns to you all as soon as possible with the least amount of extra cost (and transport miles), Leila will distribute the Tiramisu Dress pattern pre-sales to Cake’s American, Canadian and European customers. My hero!
This makes sense. About 52% of the Tiramisu Dress pre-orders came from the United States alone, and roughly 65% of my regular readers are based stateside. I value both efficiency and sustainable business practices. The thought of receiving the bulk shipment of my patterns from the United States only to turn around and send half of them back across the same ocean bugged me, but I did not see that I had a choice.
However, as happens, necessity has encouraged me to take this step. Leila will receive shipment of some of the patterns, package the patterns individually and ship your pre-orders. She often ships items from her Etsy store internationally, so I know Tiramisu is safe in her hands. If we establish this works for both of us and for you all, then we’ll likely proceed in this manner for future shipments. In that case, I will revisit Cake’s shipping prices and adjust them accordingly.
In the pre-sale, I charged for shipment of the pattern to the United States from Brisbane. Now, obviously, the actual cost of postage will go down if it is shipping within the United States. However, I still need to pay to ship the patterns to Leila, for the shipping materials and for Leila’s time. For the postage price charged, you will receive the pattern much more promptly than you would if I sent it from Brisbane and your pattern will incur fewer “transport miles.” I think this is fair. However, you all are my partners in this and if you have another perspective, please let me know in the comments.
For orders outside North America and Europe, I will handle the shipping myself. In the interests of time, I had one carton of patterns expedited to me. This should arrive early next week, and then I will immediately ship the pre-orders. As soon as your pattern ships, you will be sent a shipping notice. Shipping times from Brisbane vary- within Australia it might be 3 days or so, New Zealand around a week, and Asia may take up to 10 days.
All wholesale orders will be shipped then (from Brisbane). I will also make Tiramisu available for purchase at the regular retail price on Etsy, and the electronic version will be available via Craftsy’s excellent pdf pattern service all at the same time. Then I’ll lift the curtain on the Sewing Cake website.
This quiet moment feels so much like that hushed and tense time backstage at a theatre production just before the curtain goes up on opening night, my instinct is to start reciting voice exercises. That’s what it’s like here right now. Tomorrow and Tomorrow and Tomorrow…
Thanks again for your support and your patience while Cake Patterns is in its infancy. The second pattern, Pavlova (pictured above), has been simmering in the background for a while. She’s nearly complete with artwork and everything. I don’t want to introduce you formally until after Tiramisu ships, but let me tell you Pavlova’s production process has sped along much smoother and more quickly than her predecessor. It’s like comparing a steam engine to a bullet train.
I have three more releases for early next year in the works (including a men’s pattern!!)- again, I’m desperate to show them to you but don’t want to put them “out there” before Tiramisu ships. (This is also why I’ve been blogging about sewing for the family and crafty stuff and quilting rather than Cake stuff!)
If you are in North America or Europe and expecting a fabric/notions/pattern package from me as a part of a giveaway- I will ship your packages tomorrow without the pattern, which you will receive separately.
The first one of anything is always the toughest, isn’t it? I hope I addressed all of the issues surrounding this first release, and once again I thank you for supporting Cake Patterns. As always, please let me know what you think!