I often think of ladies’/women’s magazines as a “snapshot of the time.” I don’t tend to read current ones, but when my mom digs something from a dusty hidey-hole and sends it across an ocean for my viewing enjoyment, I pay attention.
Hard times were written all over the magazine. I expected spreads of beautiful technicolor tables adorned with turkeys and weird pink jello molds, but more often found advertisements like this as well as articles concerning grassroots social justice and making do. At the same time, there was plenty of practical advice for buying a starter home and furnishing it with new shiny goods.
“America’s fuel shortage is critical this winter, almost as critical as the war years…That means we must again conserve as much fuel as possible, as we did during the war…. You’ll sacrifice comfort and convenience, but the chances are your health will improve. Most people keep their homes too warm… (Tip) 12. Don’t turn up the thermostat when you have guests. Give them a choice of sweaters and jackets to put on. Anyway, the more guests you have the warmer the room is likely to be.”
An advertisement by “Can Manufacturers Institute, Inc, NY.” It assures me canned vegetables are superior to raw foods, then offers a recipe for “Hallelujah Ham: Remove a whole boned ham from its can and drain…” Can you still buy those? A whole boned ham in a can? Is there a chance canned vegetables actually are more nutritious?
Sensible idea to shred leftover turkey, make it into a sandwich filling, and freeze it. All the convenience of SPAM, but you know what goes into it and no turkey goes to waste. I might do that with my chicken leftovers…
Ah, here’s the turkey shot. Wait, that’s ducks! I feel better about my dainty Thanksgiving chickens. I might see if my father-in-law ever prepares his roast duck this way. We can’t get “Citrusip” (undoubtedly), but grapefruit with orange sounds interesting.
It wasn’t all “making do,” either. I especially love the advertisements for washing machines- I’d dance around like that if I’d always done laundry by hand. Consumerism had such a hopeful, relieved tone after the war. (I can’t help but editorialize!)
Happy Thanksgiving, Americans.
(I prepared this for last night’s post, but our internet had a paralysis issue. Inexplicably, it corrected itself sometime this afternoon.)